Illuminated signs can be a game-changer for your business, drawing attention and making a strong statement both day and night. However, there are several key factors to consider so you can make the most out of your investment. Here are five crucial aspects to think about when getting an illuminated sign for your business.
1. Choose your type of illumination
When it comes to illuminated signs, you have several options: LED, backlit, front-lit signs and edge lit, each offering unique benefits.
LED technology has revolutionised illuminated signs. They offer significantly greater energy efficiency, demand less maintenance and provide a more consistent glow compared to traditional neon or fluorescent lamps. LED illuminated signs are perfect for businesses looking to minimise their energy consumption and maintenance costs.
Backlit signs use light sources behind the sign to create a halo effect around the lettering or graphics, giving a sophisticated and professional look. Front-lit signs illuminate the sign face directly and are ideal for straightforward, high-visibility applications.
Edge lit signs are another way to go. In this case, we engrave the logo or lettering onto an acrylic panel and then provide lighting around the edge of the panel which is then caught and reflected in the engravings. We can even have the mounting apparatus double as the sources of illumination.
Consider your brand’s image, your energy efficiency goals and the visual impact you wish to achieve when choosing the type of illumination.
2. Location, location, location!
Location and size are always critical factors for a sign’s effectiveness. Consider where your sign will be installed. Is it going to be on a busy street, above your storefront, or in an area with high foot traffic? The ideal location should maximise visibility to attract the greatest number of potential customers.
However, you also need to think about the nature of illuminated signs. We worked with a client who wanted an illuminated sign installed in quite a small interior space that acted as a reception area. We advised that, in such a confined area, the illuminated sign could be overwhelming and glary, so with the client we came up with a better solution.
These types of signs can work really well outside, particularly on store fronts that are shaded by awnings 24/7. In these cases, a sign with no lighting can easily go unnoticed. Shops that experience their busiest times at night – such as restaurants and takeaway shops – would also find signs that light up very handy.
3. What’s the message and will it stay the same?
What are you advertising? Is it simply your business name and logo? Or is it something will change over time, such as specials or promotions?
Depending on what you have in mind, slim-line light boxes might be just what you’re after, because they give you the ability to change the poster inserts. Or maybe you’d be better off with full colour, programmable digital message boards, with fixed or running text. Both of these types of illuminated signage give you the ability to change your message.
More broadly, understand that an illuminated sign is not just a way to advertise your business; it is also a representation of your brand. The design should reflect your brand identity and be easily readable from a distance. When selecting colours, opt for those that stand out against the background and align with your brand’s colour scheme. High-contrast combinations, such as white text on a dark background, are typically the easiest to read – but by no means the only way to go.
4. Durability and weather resistance
If your illuminated sign is for exterior use, it’s crucial to choose materials and construction methods that can withstand various weather conditions. High-quality materials such as aluminum, acrylic, and polycarbonate are known for their durability and resistance to rain, wind, and UV rays. Investing in weather-resistant materials will five your sign the greatest ability to keep looking great for the longest time possible, reducing the need for frequent repairs or replacements.
Also consider the overall construction of the sign. Ensure that all components, including the lighting elements, are securely installed and protected from moisture and other environmental factors. This is one of the main reasons why it pays to work with experienced and trustworthy sign makers – not just those offering the lowest price!
5. Permits for Illuminated Signs
Before installing an illuminated sign, it’s essential that you’re aware of local regulations and obtain any necessary permits. Many areas have specific requirements regarding sign size, brightness and placement. Failing to comply with these regulations can result in fines, legal issues and the need to alter or remove your sign.
The good news is that we work with many councils and we can provide essential guidance if any permits are required or regulations to be followed.
Find the right illuminated signs for your business with Avanti
An illuminated sign can be a powerful marketing tool for your business, but it’s important to carefully consider these five factors to make an informed decision. By selecting the right type of illumination, the right location, focusing on design and branding, ensuring durability and staying within regulations, you can create an impactful and effective sign that enhances your business’s visibility and appeal.
We have years of experience in all types of office signage, and we’d love to be your guide in this important area of your business. Don’t hesitate to get in touch today. See examples of our office signs in Melbourne.