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Your commercial signage is an investment. It’s advertising, and you want to make sure it brings in the business you need to make it worthwhile. I’ve been designing and creating all types of signage in Melbourne for over a decade. I’ve worked with clients from a wide variety of industries, small businesses, big business and government departments. I’ve seen what works and I’ve seen the pitfalls that many fall victim to when looking for signage companies. Here’s how to find a capable and reputable sign company for your corporate signage needs.

In this blog, we’re looking at two of the most popular forms of signage – vinyl banners and ACM panel signs. Two great forms of signage, yet very different. We’re going to take a look at exactly what they are, their advantages, and then answer that all-important question: which one should you go with? As you’ll find out, it all depends on the situation, the location, the purpose and, of course, your budget. Advertising doesn’t have to be expensive to get your message across.

In the past, classified ads, yellow pages, magazines, and newspapers were effective means of advertising, but they have been overshadowed by the internet and search engines. Businesses that still rely on these old media styles are being left behind by their competitors who have adapted to the new superweapon of online internet marketing. The video revolution has made information more accessible than ever, with online video being over 60% of all internet traffic. Mobile phone marketing has also reached its potential, with four times more mobile phone users than internet users. Avanti Signs can help businesses create a dominating web presence, with features such as social media and video blogs. They offer special packages and only work with one business in each category, creating a long and satisfying working relationship for all parties.

Avanti Signs is a leading designer and manufacturer of traditional and digital signage, providing businesses with exceptional, innovative, and creative solutions to give them a competitive edge. With years of experience, Avanti Signs offers cutting-edge technology, targeted marketing strategies, and imaginative solutions of unsurpassed quality in a cost-effective manner to suit any advertising budget. From shop signage to vehicle graphics, window signs, metal signs, wide format digital printing, vinyl cut lettering, and more, Avanti Signs offers a wide range of services to ensure your business stands out from competitors.

Signage is an inexpensive yet powerful advertising medium that is often overlooked. Effective signs convey who you are, what you do, and what you sell in just three seconds. They should be visible and call attention to your business, while also being clear and easy to read. Vehicle graphics and wraps are a cost-effective way to reach new customers, and promotional signage like A-boards, swing signs, and window graphics can attract passing trade. Avanti Signs can offer you the best solutions based on your specific needs, including logo and graphic design. With signage, your business can have exposure for 365 days a year, 24 hours a day, providing a permanent, inexpensive way to advertise.

Reusing old signage panels to save on costs is usually not recommended due to the strong bond between the artwork and substrate after being exposed to heat, cold, dirt, and vehicle exhaust. Attempting to remove the vinyls would require significant labor and may be more expensive than investing in new signage. Even after removing the old artwork, panel paint damage and ghosting can still be visible due to UV rays and chemical etching. The best option is to replace old sign panels for a fresh, vibrant look. This ensures effective communication with customers and visitors while maintaining an attractive appearance for your building’s signage.